There’s no doubt that today’s amazing online world of business, gaming, and even banking all share a special bond – membership. Long gone are the days of just submitting your name and a signature to join online. Today’s online registrations to our favorite e-commerce and other popular websites require the Midas touch for approval for the good of all. That Midas touch is AI. This article breaks down the power of integrating AI into today’s all-important registration process.
Why AI Is Needed for Online Registrations
One the one hand, when the Internet first took root in homes in the early 90s, it was hard to predict where the technology would lead to. However, as the Internet entered more homes and businesses, the drawback is that it opened the door to hackers who would become today’s dangerous cybercriminals.
With so much personal information involved when creating a basic online account, without the proper security measures, it is only a matter of time before cyberthieves find a way into the network. Furthermore, because massive businesses like Amazon work almost exclusively online, it is impossible even for the best-trained humans to properly vet all the new members coming into their network. One bad apple can throw everything into chaos for other members of the network.
Because the best way to hack and bring down an entire network is with a Trojan Horse of being a friendly and legitimate member, online businesses from all walks of life use AI to weed out bad actors in disguise.
AI Working Behind the Registration Scenes
As we mentioned, long gone are the days of just submitting an introductory email, name and password. The dangers of not vetting incoming members can lead to cyberstalking, financial and theft. Blockbuster films like The Net in the mid-90s proved to be prophetic about the dangers of cybercriminals.
To prevent this scenario and to help meet the massive demand for new memberships, AI influences a more robust and detailed registration form. It is common for online financial, gaming, online casinos, and medical businesses to ask their prospective members to submit their full name, current registration, and at least their social security numbers. Some sites might ask for more.
When the prospective member submits the form, AI works behind the background to verify that information. It has access to massive databases to verify whether or not that prospective member does live at the address they submitted on the form.
Another condition of AI assisting with new online registrations is to spot deepfakes in real-time. It is customary for online businesses to ask those members to submit a current photo ID to verify their identity. AI tools are super adept at checking these crucial photo documents in real-time to see if they are legit or deepfakes. The fun part is that if everything is done right, these new members can be safely verified and gladly welcomed into the network in minutes.
AI Leads the Way for Personalized Gaming Experiences
Getting new members safely involved in the online groove is only the first step. The second area where AI continues to excel and amaze is by offering the consumer tremendous personalized gaming experiences. If you’re shopping for some slippers at an e-commerce store, it is no accident that you will see dynamic ads and suggestions like “other slippers you might like.”
Through behavioral AI tools, each online customer gets access to things that they are more likely to buy or use down the road. This saves the online business tremendous money down the line because it is cheaper to create personalized ads that are more likely to boost the return on investment as opposed to spending exorbitantly on general ads, which winds up creating debt or a deficit.
Conclusion
We’ve only scratched the surface of the tremendous benefits that AI brings to online businesses from all walks of life.
Beyond the registration process, AI serves to constantly monitor the network in real time to prevent fraudulent action. Even with approved members, AI uses multi-factor authentication to ensure the authenticity of registered members.