What is Web Design & Why Do You Need it?

Everything you interact with on the internet has a page and some sort of a visual display that sends a subconscious message to you as the user that says either of two things. The first thing, is the positive message, the site looks nice, you’re enjoying browsing and you feel at home, you’re sure to come back daily because you like this place. The second and not so positive is more along the lines of ugh, this site is terrible, it’s unappealing, nothing seems to work properly and there’s no way I’m going to click on this again because it was a waste of my time.

Say Hello to Web Design my friends;

A little (but largely important) process that is set to ensure that the only reaction you ever receive for your platform, business or web page is nothing but positive. Web Design takes a steady hand and a careful eye, one that has the skills and ability to put together the pieces of the puzzle to create a polished and creative outcome. So, what is it exactly? It’s that allure, the contrast of colors, the layout and even the invisible interaction between each and every page on that site.

The importance lies in brand consistency, top quality content, trust between you and those who use your platform and overall navigation that makes (not breaks) your website. But how do you ensure this? The first step would be to make a check list and go through your platform and see how many of those things you can check off that you DO have, this way, you’ll become aware of what’s lacking and where certain improvements may need to be made OR if you’ll need to reevaluate your entire site.

Is there a solid color scheme? Do you have a presentable logo? Are your visual elements set up nicely? How high do your rate your user experience? Does your site match how it looks online across mobile platforms? Questions like this will allow you to really break down your site and fill in those little holes that may have been overlooked in the past and by doing so, you will be able to transform your site entirely.

But what if a checklist doesn’t fix anything?

If all else fails, it’s time to invest in someone external in order to really push your site or platform to where it needs to be. Through hiring others you can not only save yourself time, but also money in the long run. For more on that, check out our article on The Beauty of Hiring Development Companies.